Sunday, February 03, 2008

Super Bowl commercials ... first half

What do you expect from this blog? Some baseball and a little mindless drivel, of course. While fellow Advertiser blogger Josh Moon reviews the game action (and more), I'll give a blow-by-blow review of the commercials from Super Bowl XLII.

First break (during Giants' opening drive)
Bud Light -- OK, nothing special.
Audi -- Weird, I guess the guy pulled a Rip Van Winkle.

Second break (after NY FG)
Pepsi Max -- Liked it, particularly the song from "A Night at the Roxbury" and Chris Kattan's late appearance, but I first thought it was for Red Bull.
Sales Genie -- It's the Super Bowl, gotta step up your game.
Terminator -- I'm not including the Fox house ads, but I want to share this: Summer Glau (right), yum.

Third break (after ensuing kickoff)
Bud Light -- Cheesy, in a good way.
Under Armour -- I want humor in my Super Bowl ads. Not pep rallies.

Fourth break (end of first quarter)
Bridgestone -- Let's play make the squirrel into a smudge.
Doritos -- Is this VH1?
Local commercial. I won't bore our national readers any further.

Fifth break (after Patriots' touchdown)
Wanted movie -- It comes out June 27. To me, this is too early for advertising.
G2 sports drink-- Derek Jeter? Peyton Manning? Blah.
GoDaddy.com -- Might have to check out Danica Patrick's video.
Dell -- No butt-tapping of guys, not that there's anything wrong with that.

Sixth break (after ensuing kickoff)
FedEx -- Most original entry yet. Birds, go crazy.
Cars.com -- Let's have that stone circle death match.
Tide -- Remember the line from Austin Powers' Goldfinger ... MOLE, MOLE? Maybe it motivated the "speaking stain."

Seventh break (after Pats' INT)
Budweiser -- Hank, sent to the Clydesdale minors, forces his way into the show.
Ironman movie -- I'll probably see it, but I'm not enthused by it.

Eighth break (after Pats' punt)
Toyota -- Badgers? We don't need no stinking badgers? Though if they'll bite that guy's face off, it could be high entertainment.
Leatherheads movie -- Semi-enthused about it, though a sign has been at the Rave for about two months.
Garmin -- Ol' Napoleon might want to make sure the heat works in that car before he heads east for the winter.

Ninth break (after Giants' punt)
careerbuilder.com -- I didn't know where that was going. Still lame to have a beating heart jumping around.
Life water -- Ah, the Thriller video. That brings back memories.
Public service announcement -- Drugs are bad.

10th break (after, well, I don't know what happened)
GMC hybrid -- Lame.
Bud Light -- The Mind of Mencina strikes again.

11th break (two-minute warning)
Narnia movie sequel -- Didn't see the first one.
Planters -- Yuck. Unibrow. Someone should be fired.
T-Mobile -- Charles Barkley stays after Dwyane Wade.

12th break (after Giants' punt)
Pepsi -- We might have a winner. Justin Timberlake is a good sport.
Doritos -- Rat unleashes a beat down. Why not use that one first instead of that hideous music video (fourth break)?


And that's the half.
I'm taking halftime off.

REVIEW
1. Justin Timberlake's ride through the streets for Pepsi.
2. Rat displays fury over dude's smacking of Doritos.
3. Company turns delivery over to the birds, then chooses FedEx.

1 comment:

Saint Andres said...

Hi!

Another version of Audi R8 Superbowl commercial HERE, on my blog.

I hope you enjoy it ;-)